Recently, I wrote an article about Disney’s new RFID location and transaction tracking technology, the MagicBand. Perhaps more magical for Walt than it is for you, the band allows Disney to track their customers’ actions inside their parks (and possibly outside). Where you walk, what you eat, when you stop to borderline-abusively yell at your kids. All that magic gets tracked.
This personal data is then used to deliver individually customized experiences to park-goers, and as a by-product, Disney gets to do all sorts of analysis on the data to figure out how to squeeze you for all you’re worth.
My personal tale with the MagicBands is one of pirates. My kids rode Pirates of the Caribbean all day, so when they saw Mickey, he talked not about Buzz or about Peter Pan but about Jack Sparrow. Bam! Big data in action. Mickey knows.
This kind of tracking is unnerving for some. Indeed, one of my post’s readers called me an asshole for so flippantly discussing the topic.
This personal data is then used to deliver individually customized experiences to park-goers, and as a by-product, Disney gets to do all sorts of analysis on the data to figure out how to squeeze you for all you’re worth.
My personal tale with the MagicBands is one of pirates. My kids rode Pirates of the Caribbean all day, so when they saw Mickey, he talked not about Buzz or about Peter Pan but about Jack Sparrow. Bam! Big data in action. Mickey knows.
This kind of tracking is unnerving for some. Indeed, one of my post’s readers called me an asshole for so flippantly discussing the topic.
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